It’s been a little over two weeks since Bonnie Fuller’s abrupt departure from AMI and still no news on what her next move will be.
Today’s Kieth Kelly column in the Post says that she was “trying to hook up with 3i, a global private-equity and venture-capital firm with more than $5.6 billion in assets,” but that such a deal might have stalled right out of the gates. Even though she was reportedly bringing an assistant from her old employer to the VC firm, a company receptionist told the Post, “She is not using our offices anymore.”
Kelly also points out that Conde Nast Portfolio is planning a Fuller feature in next month’s issue. The main question, it seems, is whether that’ll be the venue that the Hastings resident reveals her latest and greatest media venture, or whether Portfolio is just looking to join the NY Mag pile-on, proclaiming the end of the Bonnie era in a long-form essay.
MORE: Ongoing Bonnie Fuller coverage
(Photo: Mark Vergari/InTown Westchester)
Given that Bonnie Fuller just announced her resignation from American Media Inc. about a week ago, it seems a little early to declare her career over. Still, that’s pretty much what New York Magazine said in this week’s article about the Hastings resident’s “tragic” rise and fall (what, she doesn’t even get a feature story treatment, just some measly FOB thing?).
The piece stopped short of singing “ding, dong, the wicked witch is dead,” but it was all too happy to point out that Fuller’s memoir is now going for 1 cent on Amazon and that she’s been called everything from “the Devil” to “evil genius.” The author, Simon Dumenco, ultimately gave the cruelest epitaph of all, “She was really something of an idiot savant: the perfect media power player for our uniquely idiotic times.” All I have to say is, watch your back, Simon.
True, Fuller may be done with tabloid magazines — after stints at Us Weekly, Star, Glamour, YM, Marie Claire, and Cosmo, we’d be burnt out, too! — but as we related earlier this week, she may be headed to Hollywood or to some Tina Brown-type Internet venture. Wherever she ultimately ends up, you’d be a fool to count her out of the media biz. As the New York piece itself charted out, every time Fuller has quit or been fired, she always managed to rebound. Call her the Hillary Clinton of magazine editing. Or, as Portfolio put it yesterday, “the Bill Parcells of publishing.”
The tabloid queen is dead. Long live the tabloid queen.
“Just How Tragic is Bonnie Fuller?” [New York]
(Photo: Mark Vergari / InTown Westchester)
Now that Hastings resident and tabloid queen Bonnie Fuller is out of a job at AMI, what’s her next move? MediaWeek’s theory: She’ll be heading to the Hollywood, where she’s been reportedly meeting with TV execs.
So does this mean she’s angling for her own tabloid TV show to go up head-to-head against longtime arch nemesis Jeanine Pirro on daytime TV? Not quite. For starters, I’m kidding about nemesis thing (though they would be perfect enemies, don’t you think?). Plus, “She wants to be a TV producer,” said a former colleague. “She is a mass communicator. The same things that drive her as an editor would work as a producer.”
On the other hand, Fuller friend Bob Guccione Jr. (not the Penthouse guy — his son, who founded Spin and now publishes Discover) suggested, “I can see her in TV or online. Online is a more open field. Online, she could easily own her own business.”
And, we might add, you could be a Suburbarazzi correspondent! Remember, the offer is on the table. We’ve been looking to open an L.A. bureau for some time now.
(AP Photo/Frank Franklin II)