Who knew “Bam!” had such market equity. Martha Stewart Living Omnimedia forked over $45 million in cash and $5 million in stock to purchase the rights to Emeril Lagasse’s line of cookbooks, TV shows, and kitchen products yesterday. What’s more, according to the AP story on CNN, that sum could rise $20 million higher “if certain benchmarks are achieved.” Mind you, this does not include Lagasse’s restaurants — just the television and gadget rights.
Now, if only Martha could figure out a way to sweet talk the Katonah Village Improvement Society into giving her the same kind of deal for “Katonah.” If “Bam” is worth as much as $70 mil (including bonuses), a word twice as long is surly pushing a cool $150.
(AP Photo/The Martha Stewart Show, Anders Krusberg)