Suburbarazzi

DMX brand name just ain’t what it used to be

February

After already launching DMX Authentic and a line of canine clothes, Mount Kisco’s most notorious speeder is expanding his apparel arsenal to include the Earl Simmons Signature Collection.

It will be a “rough edge of hip-hop mixed with the practicality of the no nonsense, no frills clothing that active and rugged men want,” explained company reps to Chronic Magazine. “Real clothing for real people is the inspiration in what many refer to as the ‘X Factor’ in the DMX apparel collections.” Except, with no actual “X” in the name. More like the “S” factor.

So, what exactly is the difference between the DMX-branded clothes and the new Earl Simmons ensembles? The thinking is that the former will be more basic, while the latter will include high-end goods. In other words, he’s boldly turning the Sean John business model on its head—selling his birth-name at a markup, instead of the Macy’s sale rack.

All I know is, if driving moccasins are part of the new lineup, I’m sold.

“RAPPER DMX TO LAUNCH SIMMONS COLLECTION” [Chronicmagazine]

(AP Photo/ Louis Lanzano)

This entry was posted on Thursday, February 22nd, 2007 at 2:55 pm by Ted Mann.
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2 Responses to “DMX brand name just ain’t what it used to be”

truebluechicago@yahoo.con February 23rd, 2007 at 5:31 pm
I’m a huge fan and think he’s a great professional that can hold his own the stage. But, his signature T- Shirts are going from $50.00 to $100.00 bucks a pop. C’mon man that ridiculous. Its unaffordable point blank. I went to his site at Dmxstyle.com and did not see anything that would fit the average persons budget. Or at least anyone that is his target fan base. I think DMX needs to fire his staff and hire me.Time to clean house and rethink his target audience. I could sell his product and give him a fat profit. His handlers are going about it the wrong way.
Their greed is what is going to do him in. bad thing is he probably delegated the sales to someone in his crew and they are reaching too high too soon before they’ve proven themselves.

I wish him and his family the best of luck and hope we see him around for a long time.

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